The effect of molding typography, slogans and logos to interactive life-size monuments of any scale is limitless. Two freestanding sculptured pieces were produced that typify the logo and stand to promote Edmonton as a key city in multiple trade shows. The overall dynamic use of the four corporate colours, spray paint quality finish, durability, and light-weightiness empowers this assignment to serve both as an interactive sculpture and a branding tool. A desktop version of the slogan was produced to exemplify a smaller version of the design; one which is compared to the colossal version and the overall emphasis to detail.
Client: DDB CANADA. Project: 3D Lettering for Trade Show Booth. Size: 16 feet length / 5 feet height / 2 feet depth. Desk Version: 3 feet length / 1 feet height / 5 inch depth. Design: DDB CANADA. Concept & Production: The Bee’s Knees Design