How to Create Memorable Brand Experiences
Experiential marketing merged escape game strategy that aims to engage consumers by creating memorable and immersive experiences. Our example of experiential marketing is the creation of a Deep Sea Laboratory Escape Room in collaboration with Fantasy360. Housed in a 40' container it consists of three different rooms: Airlock, Laboratory, Escape Pod. To enhance the experience, 40 technical props are used to transform the container into a high-tech laboratory.
Features
Experiential
This experiential marketing initiative offers a unique and engaging brand activation experience.
40' Container
Housed in a 40′ container Bayer ships the experience worldwide to multiple locations per year.
Maintenance
Once a year the experience ships to Vancouver where we update the escape game and do the maintenance.
Leaps by BAYER - Breaking Through Impossible:
These props include custom-designed doors, lab-tech displays, incorporated screens, sensors, webcams, dive equipment, portholes, and wayfinding elements. The objective of the game is for players to collect a specimen capable of curing the world's deadliest cancers. Last but not least escape from the compromised structure of the deep sea laboratory. With its innovative design and interactive elements, this experiential marketing initiative offers a unique and engaging brand activation experience.
Clients
Deep Sea Laboratory Escape Room built into a 40' container. Comprised of 3 different rooms: Airlock, Laboratory, and Escape Pod. 40 technical props to create a high-tech laboratory atmosphere.
Custom-designed and fabricated. Doors, lab-tech displays, tech walls, sensors, webcams, dive equipment, portholes, and way-finding.
Immersive Experience, Brand Activation, Experiential Marketing, Escape Game.
Choose Us?
Solution Driven. Creative. Efficient.
“I’m excited to have The Bees Knees Design amongst our local and creative Canadian suppliers. We have used TBKD to produce several of our innovative projects, from trade shows to display to signage. TBKD understand our creative process. They bring another layer of creativity to the mix through their unique skills and innovative techniques, that always enhance our projects. They are fast, their attention to detail is exceptional and they are true craftsman in their field. Thank you Rio and Natasa – we can’t wait for the next exciting project to bring to life together!”
Debbie Shinehoft, DDB CANADA
Let's create a buzzz...
We want to feature your brand in a new way that is sure to have your clients talking.