Experiential marketing is a strategy that aims to engage consumers by creating memorable and immersive experiences. Our example of experiential marketing is the creation of a Deep Sea Laboratory Escape Room in collaboration with Fantasy360. Housed in a 40′ container it consists of three different rooms: Airlock, Laboratory, Escape Pod. To enhance the experience, 40 technical props are used to transform the container into a high-tech laboratory.

Leaps by BAYER – Breaking Through Impossible:

These props include custom-designed doors, lab-tech displays, incorporated screens, sensors, webcams, dive equipment, portholes, and wayfinding elements. The objective of the game is for players to collect a specimen capable of curing the world’s deadliest cancers. Last but not least scape from the compromised structure of the deep sea laboratory. With its innovative design and interactive elements, this experiential marketing initiative offers a unique and engaging brand activation experience.

Experiential Marketing Features:

Deep Sea Laboratory Escape Room built into a 40′ container. Comprised of 3 different rooms: Airlock, Laboratory, and Escape Pod. 40 technical props to create a high-tech laboratory atmosphere. Custom-designed and fabricated. Doors, lab-tech displays, tech walls, sensors, webcams, dive equipment, portholes, and way-finding.

Benefits:

Unique and immersive brand activation experience. Engages participants in a challenging and thrilling escape game. Creates a memorable and interactive experience for participants. Showcases the brand’s innovation and creativity in experiential marketing.