Promotional
Cart
Branded Promotional Cart for PHLUR × Sephora
TBKD fabricated a custom promotional cart for a PHLUR × Sephora in-store brand activation, creating a premium sampling experience for the launch of a new fragrance product. Designed to engage customers directly on the retail floor, the branded cart served complimentary ice cream while introducing visitors to PHLUR’s fragrance collection.
The activation combined product discovery with an unexpected giveaway, turning a traditional retail promotion into an interactive brand experience.
project features
Custom Branded Cart Fabrication
A fully customized promotional cart featuring a rounded cabinet body, integrated storage, decorative wheels and a branded canopy, designed to complement Sephora and PHLUR’s premium retail presentation.
Integrated Freezer & Dekton Countertops
A countertop ice cream freezer was incorporated into the cart, with concealed storage beneath and premium Dekton surfaces by Cosentino on either side, combining practical functionality with high-end finishes.
Custom Canopy & Protective Shipping Crate
An removable overhead hart-cover canopy, reducing the size during transport completed the branded presentation, while a custom-built transport crate provided protection for the fabricated cart during shipping and handling.
In-Store Brand Activation for Sephora × PHLUR
For the launch of a new PHLUR fragrance product, Sephora introduced an experiential retail activation that combined product discovery with complimentary ice cream.
Rather than relying solely on conventional product displays and printed promotional materials, the activation incorporated a custom-branded sampling cart that gave customers an additional reason to stop, engage and explore the featured product.
The cart served as both a functional ice cream station and a recognizable brand feature within the retail environment. Its overhead canopy, coordinated finishes and dimensional structure created a distinct promotional presence on the sales floor.
TALK IS FLAT - DO IT 3D
Custom Sampling Cart with Integrated Refrigeration
The Sephora × PHLUR promotional cart was designed around a specific operational requirement: serving complimentary ice cream to customers during the product launch. To accommodate this, TBKD integrated a countertop ice cream freezer directly into the cart’s cabinet structure.
The freezer occupied the central section of the countertop, with work surfaces positioned on either side to support the sampling experience. Beneath the countertop, an enclosed storage compartment with an access door provided additional space for supplies and activation materials.
Premium Dekton Countertops by Cosentino
A key design feature of the promotional cart was the integration of premium Dekton countertop surfaces by Cosentino. Installed on both sides of the central ice cream freezer, the countertops provided functional work areas while contributing to the cart’s upscale appearance.
The selected surfaces complemented the rounded cabinet body and coordinated branding, helping the installation feel consistent with the premium presentation expected for a Sephora product launch.
Branded Canopy & Custom Event Cart Design
The overhead canopy was an important part of the cart’s visual identity. Supported above the cabinet by vertical posts, the canopy featured coordinated Sephora and PHLUR branding, giving the promotional structure a recognizable silhouette within the retail environment.
The canopy-style design helped distinguish the installation from a conventional display counter while reinforcing the visual identity of the product launch. Decorative wheels added to the cart’s traditional vendor-cart appearance, while the rounded cabinet corners and coordinated finishes created a more contemporary interpretation suited to a beauty retail environment.
Promotional Cart Fabrication for Distinct Brand Experiences
Although the PHLUR × Sephora activation involved complimentary ice cream, the cart was developed as a custom promotional structure rather than a standard food-service product.
Custom event carts can be designed around different campaign objectives, with the configuration determined by the product, activation environment and operational requirements.
Depending on the application, promotional carts can incorporate product displays, sample storage, refrigerated equipment, demonstration counters, illuminated branding or interactive features.
For marketing agencies and brands, this flexibility makes custom promotional carts useful across a wide range of experiential campaigns, including:
- Beauty and fragrance product launches
- Food and beverage sampling activations
- Retail giveaways and promotional campaigns
- Pop-up brand experiences
- Trade show and corporate event activations
- Interactive product demonstrations
By developing the structure around the intended experience, TBKD can create a promotional cart that supports both the campaign’s visual identity and its practical requirements.
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choose
us
Solution Driven. Creative. Efficient.
“I’m excited to have The Bees Knees Design amongst our local and creative Canadian suppliers. We have used TBKD to produce several of our innovative projects, from trade shows to display to signage. TBKD understand our creative process. They bring another layer of creativity to the mix through their unique skills and innovative techniques, that always enhance our projects. They are fast, their attention to detail is exceptional and they are true craftsman in their field. Thank you Rio and Natasa – we can’t wait for the next exciting project to bring to life together!”
Debbie Shinehoft, DDB CANADA
Custom Shipping Crate for Safe Transportation
Experiential marketing installations frequently need to travel between retail locations, event venues and storage facilities. To support the transportation requirements of the PHLUR × Sephora cart, TBKD also fabricated a custom shipping crate designed around the completed structure. The purpose-built crate provided protection during shipping and handling, helping safeguard the cabinet, canopy components and finished surfaces.
Considering transportation as part of the fabrication process is especially important for branded event carts that incorporate premium materials, equipment and custom dimensional elements. The result was a coordinated promotional installation developed not only for its appearance on the retail floor but also for the practical requirements of getting it to its destination.
Looking for a Custom Promotional Cart?
Whether you’re planning an in-store brand activation, product sampling campaign, pop-up experience or promotional event, TBKD can fabricate a custom cart designed around your brand and campaign objectives. From creative design and custom cabinetry to integrated equipment, premium finishes, branded canopies and protective shipping crates, we build promotional carts that combine functionality with distinctive visual presentation.
Explore our Brand Activations services for experiential marketing fabrication and Custom Displays for branded retail and promotional installations.