Retail Activation
RainStick — Interactive Shower Demonstration Displays
RainStick Retail Activation - Don't Just Show the Product. Show What It Can Do.
How do you demonstrate an innovative shower system in a retail environment? You make the water flow. For RainStick, TBKD designed and fabricated four custom displays that transformed a shower product into an engaging, hands-on retail activation. Three freestanding activation displays showcased the RainStick shower system, while a fourth interactive display allowed visitors to compare the water flow of a conventional shower head with RainStick’s technology.
From custom circular bases and branded graphics to functional plumbing, acrylic enclosures and foot-pedal controls, every element was built around making the product easier to understand and experience. The result was a collection of interactive product displays that brought RainStick’s technology out of the brochure and into the real world.
project features
Live Water-Flow Demonstration
A custom acrylic enclosure housed two shower heads for a side-by-side comparison of water flow. Integrated plumbing, drainage and a shower pan allowed the demonstration to operate within a purpose-built display.
Foot-Pedal Interactive Control
A built-in foot pedal gave visitors a straightforward way to activate and stop the water flow, making the product demonstration more engaging and intuitive.
Custom Branded Displays & Shipping Crates
Three freestanding displays combined circular bases, integrated shower pans and custom vinyl graphics. Purpose-built shipping crates helped prepare the units for transportation.
Interactive Product Displays — Let the Water Do the Talking
The centrepiece of the project was a fully functional shower comparison display designed to demonstrate the difference between a standard shower head and the RainStick system at their retail activation events. Two shower heads were mounted inside a custom acrylic enclosure, creating a contained demonstration area where visitors could observe the water flow side by side.
TALK IS FLAT - DO IT 3D
Freestanding Floor Displays — Product Presentation with Purpose
Alongside the interactive demonstration unit, TBKD produced three freestanding floor displays designed around the distinctive black RainStick shower system for the companies retail activation event. Each display featured a custom circular base with an integrated shower pan, creating a cohesive presentation that connected the product to its intended use.
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Testimonial
“I’m excited to have The Bees Knees Design amongst our local and creative Canadian suppliers. We have used TBKD to produce several of our innovative projects, from trade shows to display to signage. TBKD understand our creative process. They bring another layer of creativity to the mix through their unique skills and innovative techniques, that always enhance our projects. They are fast, their attention to detail is exceptional and they are true craftsman in their field. Thank you Rio and Natasa – we can’t wait for the next exciting project to bring to life together!”
Debbie Shinehoft, DDB CANADA
Promotional Displays That Make Products Tangible
The most effective promotional displays don’t simply tell people why a product matters. They give people a reason to explore it. For RainStick, the challenge was to present a shower system in a setting where visitors could see the product, understand its application and experience a working demonstration.
By combining dimensional product presentation with interactive functionality, TBKD created displays that supported both brand visibility and product education. It’s an approach that works particularly well for retail activation / innovative products whose benefits are easier to demonstrate than explain.
Experiential Marketing Displays Built Around Real Interaction
Experiential marketing displays create opportunities for people to engage with a brand beyond conventional signage and graphics. The RainStick project brought that idea into a retail environment through custom fabrication, functional plumbing, interactive controls and branded product presentation.
From a simple foot pedal to a complete water-flow demonstration, the physical details turned product information into an experience. For TBKD, the project demonstrates how creative design and practical fabrication can work together to make complex products more approachable.
Let's Make Your Product the Experience
Have a product that deserves more than a shelf, a poster or a standard display stand? TBKD creates custom retail activations, interactive product displays and branded environments that help audiences discover what makes your product different. From the initial concept to custom fabrication and finishing, we build displays designed around the products they’re meant to showcase.