Trade Show Booth Fabrication

The project required the visual concept and practical fabrication requirements to be developed together. TBKD fabricated two custom booth environments incorporating:

One of the key requirements of the project was simplifying installation. TBKD developed a custom slide-and-lock system that allowed the booth components to be assembled without tools. Instead of requiring a fabrication crew and extensive hardware every time the booth travelled to an event, the individual components could be positioned and connected through a straightforward assembly sequence.

Designing the booth around tool-free assembly from the beginning influenced how the structures were divided, how the components connected and how they were packaged for transportation. The result was a custom booth that could create a substantial branded presence while remaining practical for repeated setup and teardown.

After its trade show use, the dimensional Edmonton Marathon sign was also used in a retail environment as a standalone branded feature and photo opportunity. This extended the value of the fabrication beyond the original event. Instead of building a large dimensional element for a single application, the sign could continue to function independently wherever the Edmonton Marathon needed a recognizable physical brand presence.

Visitors could stand alongside the oversized logo for photographs, turning an element originally developed for a trade show booth into an experiential photo op.

The dimensional sign was later updated to incorporate Servus Credit Union sponsor branding above the Edmonton Marathon logo. Rather than replacing the complete fabricated element when the branding requirements changed, the existing sign was adapted for its new application.

The updated version retained the recognizable dimensional Edmonton Marathon structure while introducing the sponsor identity prominently at the top of the sign. This ability to update branding can be an important consideration when developing reusable event fabrication.

Sponsor relationships, campaigns and event graphics can change long before the physical structure reaches the end of its useful life.

TBKD also fabricated custom crates and packaging for the booth components. Rather than treating transportation as an afterthought, the packaging system was developed around the shapes and dimensions of the finished fabrication.

Dedicated storage locations helped protect dimensional elements and finishes during transportation while making it easier to identify, pack and unpack components. For travelling trade show booths, custom crating can become part of the overall fabrication system—protecting the investment while simplifying repeated event use.

Fabrication – The booth structures, tree-shaped displays, dimensional signage and custom components were produced as an integrated system.

Graphics & Dimensional Branding – Large-format graphics, and dimensional lettering transformed the booth into a cohesive event environment.

Motorized Sign Integration – The oversized 3D Edmonton Marathon logo was integrated with a motorized rotating system to create movement and visibility from multiple directions.